Thrillist Gets Deeper Into Local Deals Space?But Don't Call It 'Deals'

As media companies increasingly look to the local deals space as a way to attract incremental ad dollars and offer an additional layer of services to readers, men?s lifestyle e-newsletter Thrillist is looking for a balanced approach between serving up promotions with merchants that also can be considered content alongside its reviews. The answer is Thrillist Rewards. “We don’t just want these promotions to look like ads, and we don’t just want users to tweet about them; we want other food and lifestyle blogs and sites to pick up these offers and write about what these offers are,” said Mike Rothman, Thrillist’s VP of business development, in an interview with paidContent

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