NYT's Nisenholtz Calls Reported 300,000 Digital Sub Goal 'Inaccurate'

Courtesy of my colleague Robert Andrews, I tuned into a replay of a BBC interview with New York Times Co. (NYSE: NYT) digital head Martin Nisenholtz—only to hear a jaw dropper when interviewer Steve Hewlett mentioned a first-year target of 300,000 digital subscriptions. “Inaccurate,” Nisenholtz replied. “I don?t know where that number came from.”

“That number” became part of the public conversation about the paper’s new metered paywall when it was published in the pages of the New York Times.

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