Wednesday, May 18, 2011

@pcMobile: How Time Inc., Zite, & CrowdFusion Manage Platform & App Fatigue

Content publishers are facing difficult choices about how to direct often limited resources to a growing number of platforms and business models. Which mobile strategy makes the most sense? This morning at pC Mobile 2011, Tom Krazit, mobile editor at paidContent and mocoNews, talked with Fran Hauser, President of Time (NYSE: TWX) Inc.‘s Digital, Style and Entertainment and Lifestyle Groups; Mark Johnson, CEO of personalized iPad magazine Zite; and Brian Alvey, founder and President of content management service Crowd Fusion, about how to choose among platforms and marketplaces.

Tami Donaldson Padma Lakshmi Sarah Mutch Gabrielle Union Alessandra Ambrosio

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