Sunday, December 12, 2010

GameStop Turns To IGN For Content As Part Of Digital Strategy

Video game retailer GameStop is partnering with News Corp.‘s IGN in its latest attempt to expand its website beyond e-commerce. Under a two-year agreement the two companies reached earlier this week, IGN will license content from its network of sites to GameStop. GameStop had already been running some ads on its site, and IGN will now take over those ad sales and also sell ads against its own content on the site.

Jaime King Lokelani McMichael Freida Pinto Eva Longoria Susan Ward

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