Thursday, December 30, 2010

All Those Free Trial CDs Cost AOL Around $300 Million

aol cdIn the mid-'90s, we remember being befuddled whenever we'd open the Sunday paper to find a CD emblazoned with the AOL logo. Were these people made of money? Were they really giving away compact discs?! As it turns out, yeah, pretty much. According to various former executives, AOL spent something in the neighborhood of $300 million to ship all of those discs.

All Those Free Trial CDs Cost AOL Around $300 Million originally appeared on Switched on Tue, 28 Dec 2010 12:45:00 EST. Please see our terms for use of feeds.

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