Wednesday, December 29, 2010

U.S. Mobile Video Momentum Amounts To More Than Just Price

Chris Hoerenz is chief marketing officer for the Fox Mobile Group, which was recently acquired by Jesta Group. FMG launched its on-demand mobile video subscription service Bitbop in June.

The pricing landscape is shifting in the nascent mobile video market in the U.S. First it was the reduction in price for Hulu Plus, to $7.99. Not long after, Netflix (NSDQ: NFLX) announced that it was cutting the price for its streaming-only service to $7.99.

Drea de Matteo Trista Rehn Moon Bloodgood Kristin Kreuk Molly Sims

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