There's really no reason why college basketball fans should miss any of this year's NCAA basketball tournament, which kicks off on March 15th. Aside from watching live games on TV or streaming for free on the Web, live tournament games
will be available for free on the iPad and iPhone for the first time. In the past, you needed
a paid app to stream live games on the iPhone. CBS, which is now sharing broadcast rights with Turner Broadcasting, decided to give the people what they want --
free March Madness action on their portable devices. But this isn't just TV networks being generous. As GigaOM reports, fans
watched more than 11.7 million hours of online tournament basketball last year, which is exactly what happens when many of the games are played while most Americans are (supposed to be) working. By bringing iPad and iPhone owners into the fold, CBS and Turner should increase last year's viewing numbers without taking away viewers from other mediums. Grab the app on March 13th.
March Madness On Demand to Bring Free Live Games to iPad, iPhone originally appeared on Switched on Thu, 03 Mar 2011 07:30:00 EST. Please see our terms for use of feeds.
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