Google (NSDQ: GOOG) is trying to get brand advertisers to spend more on YouTube’s “masthead” ad units and the company has tapped Procter & Gamble’s digital marketing head Lucas Watson to help manage that effort. Watson, the man behind last year’s Old Spice viral hit, will take on the role of VP-sales and marketing for YouTube and video, AdAge reports.
Jennifer Gimenez Katie Cassidy Estella Warren Cinthia Moura Monica Potter
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