Wednesday, April 6, 2011

YouTube Will Reportedly Spend $100 Million On Original Programming Push

Some new details on what Google (NSDQ: GOOG) has in store content-wise for YouTube: The WSJ reports that the video site will spend $100 million to create as much as 5 to 10 hours a week of original content for as many as 20 “channels” it will feature on a redesigned home page. It’s not clear from the report what type of content that would include, but we imagine it would fall under the general categories of user-generated popular content the site currently lists on its homepage, which include news and politics, style, music and travel.

Sarah Wynter Jaime Pressly Ashanti Jennie Finch Lisa Snowdon

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