For major publishers and ad agencies, the concept of getting marketers to even consider the internet as a branding vehicle has been a hard-won struggle for the past few years. But as it stands now, internet advertising isn’t about just raising awareness or making incipient positive associations in the minds of consumers. It’s about driving direct marketing and that’s where NSI Marketing Services is looking to with its acquisition of lead gen specialist Razor.
Jennifer Gareis Ashlee Simpson Donna Feldman Jodi Lyn OKeefe Emma Watson
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